BJP ne Congress ke khilaf apni social media strategy ko ek naye andaaz mein aggressive banaya hai. Party ke social media network par memes, satire aur humour-based posts ki activity achanak zyada nazar aa rahi hai. Is campaign mein BJP ki alag-alag state units bhi actively participate kar rahi hain.

Is badlav ko BJP ke organisational reshuffle ke baad dekha ja raha hai. Deepak Mhaskey ko party ke Social Media Department ka national convener banaya gaya hai, jabki Amit Malviya ko is zimmedari se hataya gaya. Malviya lagbhag 11 saal tak BJP ki digital communication machinery se jude rahe. Unke baad Priti Gandhi, Shivanand Dwivedi, Alok Bhatt aur Arun Yadav ko bhi social media team mein co-convenor ki zimmedari di gayi.

Nayi strategy ka sabse noticeable hissa BJP ke state-level social media accounts ka coordinated activity hai. Kai state units ek-doosre ke posts ko quote, tag aur repost kar rahi hain. Ismein memes, humorous content aur film clips ka bhi istemal kiya ja raha hai.

Is campaign ka ek bada target Congress aur Rahul Gandhi ki political messaging hai. BJP ke kai state handles ne "Dimagi Naxal" narrative ko social media par push kiya hai. Ye term Prime Minister Narendra Modi ke August 15 ke statement ke baad political debate ka hissa bani.

Iske baad Kerala Congress ki taraf se BJP par criticism hua, jiske response mein BJP ne apne state units ko zyada actively campaign mein involve kiya. Dheere-dheere alag-alag accounts ke posts ko cross-share karne se ek coordinated digital campaign ka impression bana.

BJP ki social media strategy mein X ko bhi ab zyada importance di ja rahi hai. Party traditionally Instagram aur doosre platforms par bhi active rahi hai, lekin political discourse mein X ki importance ko dekhte hue BJP ise bhi aggressively use karna chahti hai.

Rahul Gandhi ke "Smash the Patriarchy" messaging ko lekar bhi BJP ne memes aur satire ka sahara liya. BJP ka kehna hai ki woh Rahul Gandhi ke political statements mein jo contradictions ya double standards dekhti hai, unhe humour aur satirical content ke through highlight karegi.

Lekin BJP ke sources ka kehna hai ki memes aur satire ka use party ke liye koi bilkul nayi strategy nahi hai. Unke mutabik BJP pichhle kai saalon se social media par humour aur creative content ka use karti rahi hai. Farq sirf itna hai ki naye leadership structure ke baad is activity ko ab zyada visibility mil rahi hai.

Party sources ka yeh bhi kehna hai ki social media cell kisi ek individual par dependent nahi hai. Unke mutabik party ki basic ideological aur political approach mein koi badlav nahi hua hai. Sirf methods aur presentation ko situation ke hisaab se badla ja sakta hai.

BJP ke ek leader ke mutabik party situation ke according apni social media strategy ko customise karti hai. Unka kehna hai ki political opponents par sharp attacks humour aur satire ke through kiye ja sakte hain, lekin party ki internal guidelines ke mutabik indecent ya below-the-belt content se bachne ki koshish ki jayegi.

Is poore development ko dekha jaye to BJP ka social media campaign ab sirf central accounts tak limited nahi reh gaya hai. State-level accounts, coordinated reposting, memes, film references aur rapid-response content ke through party digital political communication ko aur decentralised aur aggressive bana rahi hai.

Deepak Mhaskey ke aane ke baad BJP ke social media operation mein sabse bada visible change presentation aur coordination ke level par dikh raha hai. Aane wale samay mein X, Instagram aur short-form video platforms par political meme warfare aur zyada prominent ho sakta hai.

SOURCE / REFERENCE

The primary report for this article is NDTV, published August 29, 2026. The report is credited to Akhilesh Sharma and edited by Vaibhav Tiwari.

Additional reporting was checked for the Deepak Mhaskey-Amit Malviya transition and BJP's broader social-media strategy.

Primary source: https://www.ndtv.com/india-news/bjp-turns-up-meme-heat-on-congress-deploys-satire-in-social-media-battle-11974725?utm_source=chatgpt.com 

Cross-check: https://www.business-standard.com/politics/bjp-appoints-deepak-mhaskey-as-its-social-media-head-replaces-amit-malviya-126081701178_1.html?utm_source=chatgpt.com

DISCLAIMER: Yeh article available public reports aur source material ke aadhar par independently prepared kiya gaya hai. Is report mein diye gaye political statements, allegations, opinions aur party-related claims ko sambandhit sources aur political parties ke context mein samjha jana chahiye. Story Real A kisi political party, leader ya organisation ke statements ko apna official view nahi maanta.

Primary source reference: NDTV.

Additional information ke liye readers original source reports ko refer kar sakte hain. Yeh article informational aur news-analysis purpose ke liye hai.